Color Archaeology (TM) – A Special Business Workshop


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Color Archaeology™: The Profound Influence of Color in Branding, Marketing, and Design

Did you know that over 80% of purchasing decisions are influenced by color? Far beyond an ordinary visual element, color serves as a powerful language, communicating subtle messages, evoking emotions, and forging connections with consumers on a subconscious level. Major brands recognize this, strategically leveraging color psychology to shape brand identities, drive consumer behavior, and cultivate lasting brand loyalty.

In this engaging presentation, Montaha Hidefi will take you on a journey into the profound color space, exploring its pivotal role not only in our daily lives but also across diverse domains such as branding, marketing, communication, interior and product design.

Learn about the concept of Color Archaeology™—a dynamic process of color forecasting that anticipates consumer preferences, trends, and cultural shifts. By understanding the interplay between color and consumer psyche, businesses sit in a leading position, ensuring their products, services, and messaging resonate deeply with evolving market demands.

Agenda and Details:

Day and Date: Saturday, 4 May, 2024

Timings: 3: 30 pm – 5:00 pm

Venue: In5 Tech, near Cordoba Residences,Internet City, Dubai

Free Entry

Join us on the exploration of Color Archaeology™, where the past, present, and future converge to reveal the profound impact of color in shaping our world.

Who should attend:

Branding strategists


Fashion Designers

Interior Designers


Product Designers


Creative Heads

Brand Voice Creators



Montaha Hidefi, Color Archaeologist™, Color Advisor, Writer, Public Speaker

Montaha Hidefi, a renowned as a Color Archaeologist™ and the founder of Color Landing Studio, brings a unique perspective to the world of colors. With a rich professional journey spanning four continents, Montaha is an accomplished color advisor, author, and public speaker with a robust quarter-century background in specialty chemicals and color and trends forecasting.

Montaha’s international experience has shaped her business acumen and positioned her as an accomplished color researcher and forecaster. Her insights provide businesses with valuable global perspectives on color trends, setting her apart in the industry.

Beyond her professional achievements, Montaha is committed to giving back to the color community. She serves in executive roles for not-for-profit organizations, including Vice-President of Color Forecasting at the Color Marketing Group® (CMG), Vice-President at the Colour Research Society of Canada (CRSC), and Vice-President at the Canadian Freelance Guild (CFG). Additionally, she acts as a dedicated Color Consultant with The ChemQuest Group, Inc., a prominent player in specialty chemicals consulting.

Montaha’s influence extends to the editorial world, where she contributes as a respected color panelist for influential publications. Her mark on the global creative scene is undeniable, reflecting her commitment to the intricacies of color in a more approachable manner